13 10 221 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/9542bbdb18f038371363a62390175f4f.JPG 38f9f2bb7fa02bc7f5382e7ae6a59b41 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/539dfec961c953a07c035c52586ea313.JPG 7a0bfeb1d07f0b7f2e87d15693dbe768 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Ben Kelly Description An account of the resource It dawned on me as I worked on my sketches: A mall is an attempt at the mystical idea of a cobblestone street in Europe with shops on either side, and everyone leisurely enjoying a nice summer day. The attempt is almost too good in a way. Malls like those at Prudential or Copley almost have TOO much natural light, TOO many beautiful trees, a WATERFALL?? But it's easy to see why it's enticing. Newbury Street seems to be the attempt at this, but in an outdoor setting. In some ways, it gets closer to the goal, and in some ways it does not. With street performers, trees that actually obey the current weather, a breeze, runners, and more, Newbury Street feels more like real life. But as a result, especially this time of year, there are no people sitting outside cafes, and few people stop to look at anything like they can in the mall. Everyone is on a mission (until nice weather at least). With a mall we try to have the best of both worlds, just like those who try to have the city and the country together. I certainly prefer Newbury Street, where I get to at least experience the day, instead of an unsettlingly perfect environment. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/d49e6fdb042e889958b9402023513372.jpg 1c313bcdfeaea90915dcfd380f7b9631 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/a71fd46845bb245d3b726929d9d70604.jpg 5cff4e21257c0a23e10d071a9260a6dd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mark Kelsey Description An account of the resource This assignment forced me to think critically about the decisions I was making. Unlike our first assignment, where we were tasked with simply sketching a space from memory, this assignment required considerable observation and attention to detail. Moreover, the purpose of this second assignment was to use the two sketches to tell a story or emphasize the contrasts between Copley Place and Newbury Street. After spending time in both locations, I decided that the best way to articulate these differences was by illustrating their vastly different patterns of use. For the purpose of this assignment, I mapped pedestrian density onto a basic floorplan of the two locations. Areas shaded red had high density of pedestrians, while yellow had medium density and green areas were virtually devoid of pedestrians. Copley Place and the Prudential Center are shopping malls of the traditional style. Brimming with boutiques, luxury retail outlets, and restaurants, they are multi-story, and meander in many directions. However, they have few entrances or exits, and the majority of foot traffic appears to come from adjoining office towers. This creates a handful of very densely trafficked choke points, the most noteworthy being the footbridge between malls. Newbury Street, on the other hand, is a very porous environment, with pedestrians entering from side streets, walking the length of the street, or entering from inside its many brownstone buildings. High densities were still observed, mostly clustered around intersections and at popular outdoor cafes and terraces. But pedestrian traffic was overall more dispersed and fluid. I should note (and I meant to include this with my diagrams) that the pedestrian traffic is mapped as I observed at 12pm on Friday, February 26. Visiting these shopping centers at a different time, or perhaps over the weekend, would surely yield different insights. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/42b7d3e3508078482b864e4bf017677e.pdf f9ca968c27fee2e3ceac3768aceafa2d https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/629406600887530463e8256268dff489.pdf 97dc06aba082e0ddb9794cc2995b76bd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Chiyoung Kim Description An account of the resource Copley Place is definitely catered for the wealthy upper class in its selection of stores. Neiman Marcus, Salvatore Ferragamo, and Tiffany and Co. are only a handful of the many higher-end brand name stores available here. The most interesting thing about Copley is that it builds up with multiple floors rather than outwards, and that it has a more of a cavelike feeling due to its darker lighting and closed atmosphere. It is upholstered with polished marble and a green space which showcases an indoor waterfall, and it is cloistered from the outside with an escalator, separating it from the rest of Boston. Newbury Street is completely opposite, with lots of restaurants and smaller boutiques. Compared to the classy elegance of Copley Place, it has a more town-like feel due to its brick buildings. Seating areas abound in ubiquitous sunken seating areas. The stores are clustered together practically in an unbroken wall that forms the “walls” of Newbury Street, turning the entire street into a mall. Prudential Center is somewhere in between these two. It is an indoor mall that is separated from the outside but open to the sky through a roof made almost completely out of glass. While it shows the kind of isolation that Copley Place presents, it has a more urban feel to it due to its shop selection, a mix of both economical and higher-end stores. It is in itself a social space with an array of seating areas scattered throughout the mall. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/2a3f6bf9dfe69dfbc8824e221c100f80.pdf 0bb9525e776329720b4b85f2af145d69 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/4ef74e52aeec02f257d7b9e506d1529c.pdf 324e802855b2f1b6906ee123a6673ff1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Pearly Kim Description An account of the resource Copley, Prudential Center, and Newbury Street are all popular commercial spaces in close proximity. However, by virtue of some being an indoors shopping space and the other being an outdoor shopping space, the problems each commercial space have to address and the images they try portray to the customers are different. The Copley and Prudential Center malls are obviously separate buildings, but the general theme that prevails throughout is shared. First, the shopping areas of Copley and Prudential are within an enclosed building; there is even an enclosed walkway connecting Copley to Prudential Center. However, despite its limiting nature as an enclosed space, these two shopping centers make every effort to convince the customers otherwise: that the shopping center is open and “infinite” in space. To start off with the most obvious, both buildings have large entrances, wide corridors, long hallways, and high ceilings to emphasize the magnitude of space inside the building. There are often openings in between different floors that further the effect of high ceilings. However, the key element for this illusion of infinite space is windows, especially those as ceilings. By allowing a view of the blue sky from above, the building takes the vertical expansion to the next level; its limit only being the sky. The enclosed shopping spaces want to keep the customers inside for as long as possible because the longer they stay, the more they spend. In order to do that, they must make sure that their customers do not feel confined or restricted inside. Newbury Street is also a commercial space, as it is clearly shown through a similar emphasis on item displays and shop names, along with the side-by-side layout of shops that makes it convenient for the customers. But in Newbury Street, efforts to keep the customers by making the space look open are useless: it IS already in open space. In fact, it is even unclear where Newbury Street starts and ends, and the street is just a part of the surrounding city—if there is no definite barrier, it is impossible to try to keep people inside it. Therefore mobility along Newbury Street seems greater than that of the shopping malls, giving a more bustling feeling with greater variety of crowd: parents with strollers, people walking the dog and so on. This lively feeling is juxtaposed with the small red-brick buildings along either side of Newbury Street, each holding its own shops while making sure that the buildings are not too tall to block the view to the blue sky. This earthy color in Newbury Street creates a friendlier atmosphere. In contrast, Copley and Prudential Center maintain a “high-end” look of elegance and classicism with the use of light and color. Windows not only help create the illusion of expanding space, but also let in lots of natural light. This natural light works along with artificial lighting ubiquitously present inside to illuminate the whole complex, particularly the products on display and the brand names of each shop—the two most attention-requiring objects for high sales number. But sales, although important, is not the only aspect light plays into. The brightness across the entire shopping complex adds to the glamour of malls, giving it the prestigious look. In addition, setting aside the colors of each shop, the overall interior of the buildings are white. White, a color symbolic of classism, makes the building look clean and graceful. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/7e12558ae6364f602cbafd665a21553c.pdf 2258d06ed01c2053a198d0776d56d819 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/a52fa88c3ed9f43bb7352ea7cd1dece3.pdf 09ddd2578772de8ae5bd169361ea582f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Alma Lafler Description An account of the resource Both the Prudential Center and Newbury street are commercial shopping areas, but they differ in that the Prudential could conceivably be modeled on a central meeting place with radiating streets in a town, whereas Newbury street harkens to the main street in a such a place. The brownstones in which stores are housed almost like homes; however, the purpose of Newbury Street – to window shop – is clearly demonstrated by its design. The leafless young trees lining the sidewalk are strung with holiday lights, likely intended to create an inviting atmosphere for nighttime shoppers. There is no place along the street to do anything more than pause to tie a shoe, as there are few benches and no common areas. Stores on Newbury Street are also likely subject to local business association rules – the scarcity of lit-up signs is noteworthy. The business association likely pays or lobbies for attentive cleaning and police patrol, for it has far less litter than all of the nearby avenues (even with thousands passing through hourly), and there are no street performers – or homeless people – in sight. Copley and the Prudential, in contrast, each have a central common area, from which the various arcades radiate. Many people sit in this area for a break between stores, as along the arcades, people are in constant motion, just like on Newbury Street. An interesting difference between the two types of space is that because the indoor malls are contained, delimited entities, it is clear where the shopping area begins and ends. In addition, all of the doors are open, allowing for a comparably lower barrier for entry (after you have gained entry to the mall itself, of course – also restricted, by security near the doors, from “undesirable” parties). https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/b124996534d512ededf833f8125712b1.jpg a555ffc01692de7b6561009108f47f7b https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/3e0990085d47f6ef2ef57a0cd47f5d8c.jpg df5a2e201050228f5bf2a9300c6256c5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Electra Lang Description An account of the resource What’s fascinating about the Prudential Center and Copley Square malls is the way in which they both seek to simultaneously evoke the covered shopping street and, more complicatedly, the dynamics of a small market town. In the first case, the peaked glass roofs call to mind an arcade, a feeling added to by the occasional kiosks placed in the path. These particular malls are not merely a collection of little shopping streets, but a collection organized around central town square-like open places. I chose to focus my sketch on one of these places, which is not merely shapes as a town square with four main ways leading to and away from it, but contains a fountain (albeit a quite modern one), plant-life, plenty of natural light from a huge glass ceiling several stories up, and benches to sit on. The fountain is even filled with pennies, just as one in a town square might be. The storefronts, too, add to the illusion of being outside as they all are designed differently, as if they were actually separate buildings on a street (Williams Sonoma is actually designed to look like an old-fashioned shop front). The malls are arranged as a series of these “squares,” linked together by generally straight and not-too-long walkways. In the Copley Square Mall, these are lined in a pink marbleish material and their main part is of herringbone pattern brick, again recalling an outdoor street (perhaps of an older market town). These pathways are almost entirely devoid of places to sit or pause (this is truer of the Copley Mall than the Prudential Center) and instead function to keep people moving—moving towards more stores or towards the squares, where there are places to sit. I rarely saw anyone pause for long in these walkways, nor did anyone deviate from the general traffic plan of walking on the right side. All walking looked purposeful and barely anyone was there alone. Newbury Street, unlike the malls, does not have a captive audience to work with and so the signage on the street is adapted accordingly. Whereas in the malls, the names of stores simply appear above their doorways, on Newbury St almost every shopkeeper has devised some sort of sign for his establishment which will present itself directly to the eye of the pedestrian—whether a sandwich board on the sidewalk or a sign protruding perpendicularly from above the doorway. Whereas everyone in a mall is almost certainly there to shop, this is not necessarily the case on Newbury St as it is also simply a street, and so shopkeepers must do what they can to attract not only the shopper, but the random passerby. In order to further accommodate shoppers, Newbury St has been made particularly convenient for pedestrians, who control the traffic at most intersections as a result of the one-way traffic and stop signs. Making it more mall-like, there is not only parking on every available inch of the street, but the commercial section of the street is flanked by parking lots, making the street more conducive to the all- day shopping expeditions more usually associated with the shopping mall. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/f9cbde7c987701e259fa0aaba49a4eaa.jpg e8144bc8ed0837d2a5a7adc35219a98f https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/3773d70b199ed6b5c638d5fb41864777.jpg a42fc120318b6258933f2b72b91919e2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource He Li Description An account of the resource Although Newbury Street and Copley Place/Prudential Center seem like two different worlds – one outside, the other inside, one containing eclectic and contemporary brands and the other containing luxury heavyweights – the two utilize similar design strategies for their commercial purposes. On Newbury Street, every single storefront has roughly the same height and elevation, with the spaces in the buildings above the stores used as office spaces or residences. The entirety of Newbury Street has many consistent themes: red brick, at most four or five stories high, with plenty of glass storefronts. These, combined with the wide sidewalks, mimic the experience of an indoor mall. The sameness of the surroundings of each store, the glass, the freedom of space to roam – all are similar to the experience of walking through a mall. Copley Place/Prudential Center share many of these characteristics, although there are some specific differences. Copley Place has a low ceiling for many of the stores, providing an intimate atmosphere for luxury shoppers used to personal attention, while Prudential Center has a high ceiling for its generally more accessible brands. The indoor malls have clear entrances and exits, with welcome signs, whereas Newbury Street simply intersects with other streets. Newbury has no main gathering spots – it's one long street, whereas Copley has a main center with a large carving, and Prudential has a main open space next to the Microsoft store. One more interesting point of difference is the ability to escape – Newbury intersects multiple streets, each of which provide an exit, but in order to get out of Copley, a shopper has to walk back through a long, wide corridor lined with stores to make it back out. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/610c2dd98d180972b9c5b62a13a647e1.pdf ae3b79a8d5ef09a3818327620a3783c2 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/60d66035d38922253bf7f6776d4dc95d.pdf cf1acbfcfe9dc66a2abdbe374cc0ddc6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Description An account of the resource Newbury Street and the Copley and Prudential malls both serve roughly the same purpose – commercial shopping – but do have vastly different impacts and experiences. In general, Newbury seems target younger and less affluent consumers and Copley/Prudential older, more established ones, simply by way of the kinds of shops in each location – bookstore-cafes, Newbury Comics, and Deluca’s Market vs. Dior, Gourmet Boutique, and Express, for example (although Starbucks, as one would expect, is ubiquitous). This dynamic is reflected in every characteristic of these places. Newbury Street is located outside in open air, sharing pedestrian space with cars and residential sections and other businesses (e.g. Beacon Realty), while Copley and Prudential are entirely enclosed and only accessible by pedestrians (except that one strip with the indoor birds and trees), and they contain almost only shops (and banks so people can get more money to shop). Newbury is largely a small-scale renovation of a street with existing four-story red brick buildings, or at least designed to look that way, while the Copley-Prudential complex consists of huge, grandiose structures of glass and steel and marble and linoleum. The regulars at Newbury tend to be students and local community members, while the regulars at Copley and Prudential tend to be middle- or upper-class business people (many of whom probably work but don’t in the immediate area) and occasionally their families. The very plan of these commercial centers have different influences – Newbury’s linear one-street plan echoes the gridiron and egalitarianism, while the cross and nodal plans of Copley and Prudential reflect churches, palace gardens, and the concentration of power. Title A name given to the resource Yao Li https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/c9110cabfbd8e3bdab4568d606872f39.jpg e507658c1067ae174b2ca72ff823ac37 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/9a2189a2b89381572fe24287a18b6d73.jpg f1b6a6ef8015310ba87c80530a5ca0b4 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/9e227eeeddd24b346003dd60ff9b9c2a.jpg e507658c1067ae174b2ca72ff823ac37 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Katja Lierhaus Description An account of the resource Upon observing both Copley Place and Prudential Center Malls, and Newbury Street, distinct differences between the two become apparent. On the first floor, the shopping centers of Copley Place and the Prudential Center have wider walkways spanning the space between the two shops on either side with small kiosks placed at a diagonal in the center of the walkways. The floor has different materials that mimick a track: a darker brick-like zigzag pattern highlights the movement that I felt I was supposed to follow. In this way, movement seems to be constricted to this ‘brick road,’ which, in one way, allows for a constant flow of people that is minimally interrupted – only once in a while by those distracted by their phone or those who stop abruptly, suddenly intrigued by a window temptation. Levels two and three also exhibit this same ‘runway-like’ design bordered by white to highlight the path of movement. The upper floors look over the first floor of the plaza, which allowed a feeling of enormity, and allow light from the glass ceiling to penetrate to the lower floors. On Newbury Street, however, walkways are narrower and the flow of traffic is sporadic. Frustrating at times during my visit on a balmy Sunday afternoon, the narrower walkways were jammed with those leisurely strolling the span of the sidewalk and others stopping in the middle to have a quick chat. With no visual lines to constrict pedestrian traffic to a certain space, the area was more liberally utilized. There were no rules for pedestrian flow on Newbury Street. In terms of entrances and exits, paths from the sidewalk lead away from the main sidewalk to the brownstone buildings themselves. Three tiers of shops, cafes, and restaurants are visible: one could descend into the Thinking Cup, quickly enter into Georgetown Cupcakes on the same level as the sidewalk, or ascend a small set of stairs to a fashion boutique. Entrances were, however, sometimes confusing, as these stores seemed to be stacked up on one and other. Although I would always prefer the open air of Newbury Street, the shopping centers hold a certain organization that Newbury does not possess. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/8b8be8c2d0f21edb6d3238170e995463.pdf 383f557cb940296c4267b9ca5ff2eb57 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/5b05be1c56d33ef50003f2241f88cd58.pdf 3e1d003c436e5a29eb9620cb318a30c2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Tianyu Liu Description An account of the resource First, I just want to say that I'm really impressed by both prudential center and Newbury street. Those two shopping areas are so close to each other, yet so different in style. It's really a lot of fun. Prudential center actually feel like a outside space even if it is actually inside. The glass ceilings and trees made me feel like I’m almost walking in an open area. There is no cars, which makes the area a bit more suitable to sit down an relax. Probably more people were sitting in prudential center than Newbury street. The entrance is interesting though, because I need to go up through escalator before I can walk around the shops. This design actually gives me a sense of distance between the inside shopping area, and the outside streets. Newbury street's open area is very accessible to pedestrians. I'm especially impressed by the little connection areas between the pedestrian walkway and the shops. Each shop has a slightly different entrance. Just the variety itself is pretty impressive. I'm also amazed by how people are using the space. Although the majority of people was walking, a lot of people were actually just sitting somewhere and relaxing. It almost feel like a plaza combined with shopping an outside shopping mall. Since Newbury street is outside, it is a bit hard to figure out who are shopping, and who is just passing by.