12 10 221 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/f54d005eec62a6d0a540a35e4d180297.JPG 3f477efca54ad12efadf0d3e4b0aef06 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/f6751810bce2ff0d7f87bdf770d325de.jpg 7c39f3f65b22aac8e737fc640f495a04 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Samuel Frum Description An account of the resource These two spaces are vastly different. I take much more enjoyment of shopping on Newbury St than in the Prudential or Copley place shops. On Newbury there are trees lining the brick sidewalks, and there is a level of homogenous architecture of the shops. The building code seems to have been strictly enforced, resulting in a very pleasant aesthetic. There is a great mix of restaurants, fast food, and shops so that you can spend an entire day on the street and never have to leave. Though to live in one of the residential units on the street would be something of a tough environment. The one way streets in the area contribute to a rather difficult environment to flag down a taxi, and the accessibility from the Red Line is not great, you have to walk through Boston Common. Spending time in the mall is a much less pleasant experience. As a shopper you are stuck inside, where it can be noisy and hectic. There is ample signage to instruct your walking but unless you know where to look it is always confusing. There are so many different directions to go in that it can be disorienting. Especially in Copley Place, with it multi level facility. Everything is more forced. The population that is roaming the mall is there for a reason, they are there to shop. While on Newbury street you may have some locals coming by for a stroll, some dogs out on the street, some homeless population, you can find none of the diversity or ‘character’ in the overpasses of the mall. There is no one but driven shoppers looking for a deal. To make matters worse the mall contains more department stores which provide a larger less personal feel than the more boutique style shops of Newbury St. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/77305c1bc9a7bb816f93a3b192cc4bd6.JPG 7d7cf5d1457c4a5947d19a216212e0a4 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/b6d9d5597f3c6829d6adaa18549ba73f.JPG e038454cb6c1323a7f08d045ec49b66b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Annie Goldsmith Description An account of the resource The Copley Place and Prudential Center malls and Newbury Street display a stark contrast in the different modes one can organize a retail center or area. First, Newbury is very open, with stores in townhouse style buildings along the street. I think the organization is interesting in its usage of space. As I show in my sketch, the entrances to the stores tend to alternate between having to go upstairs and downstairs. This maximizes the amount of land used, while still giving each shop an individual storefront. Additionally, the street is made more pleasant by the cohesiveness of the brick buildings and the trees planted orderly along the large sidewalk. The attractiveness of the street makes people want to spend more time in the area which leads to them shopping more. In contrast, the two malls are much more enclosed than Newbury Street. They go up several stories and have few windows. The bridge connecting the two malls allows shoppers to stay completely isolated from the outside world, while Newbury street is very much immersed in the city. Newbury is very “old Boston” while the malls are quite modern. In my sketch, I depicted an aerial view from the top of Copley Place. I thought the shape of the space was an interesting polygon. I also noticed the many different paths of shoppers but I could not really see the actual stores from that angle. I made my sketch a lot about the motion of the shopping rather than the specific stores. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/cc729ab7aa142312857ec02df79e7595.jpeg b61d4be61493d40d01a023b38dcea846 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource John Griffin Description An account of the resource I was interested both in how this space in the mall complex seemed to function as a segue between the two malls and in how it delineated public vs. non-public spaces. In regards to the first point, I noticed that the two malls had very different "feels." Copley Place was muted in color (lots of beiges and browns) and sound (materials didn't cause a lot of echo and there were less people in general). It also tended to feel like Copley Place had pretty "definite" boundaries as to where mallgoers could enter if they did not intend to buy something--there were stern-looking people standing in the doorways of many stores. There were also few windows or doors into the outside world that were not "below" mallgoers, accessible only by stairs. In the Pru Mall, by contrast, the colors were brighter, the materials caused lots of echo, there were many more people, and the floor-plan seemed more convoluted. It also had higher ceilings and several arcades lined on one side by brick walls and on the other by glass, giving the impression that one was "outside." In this intermediate section, the colors were muted but not earth tones (as in Copley Place); there were high ceilings and many windows, but most of them were at least somewhat opaque; and the sound echoed, but was fairly dispersed. This section also seemed to serve as an intermediary between Copley Place's stricter delineation of public and non-public spaces and the general openness of the Prudential Center. One example of this that confused me at first is the seating area outside the Marriott lobby. The area is open to the public, but bound on three sides by areas that are not (a Marriott-affiliated restaurant, stairways to the Marriott lobby, and an aperture in the floor that overlooks the lobby itself). Its fourth side abuts the main public walkway, but is set off by opaque green panels. The area is darker than the mall walkway and contains stern-looking attendants. Apparently as a result of these features, mallgoers seemed tentative to enter this space; most of those who did appeared to be well-dressed businessmen. Because I found this public/private delineation so interesting in the mall, I also paid attention to it on Newbury Street. I found there that on one side of the street, the buildings were mostly unmarked (and apparently residential). On that side, there is a pretty clear delineation between public and private space: the sidewalk is public and the buildings are private. On the other side, where there are more commercial buildings, the distinction is less clear. Many of these shops and restaurants have patio space jutting out into the public sidewalk; while these spaces seem meant to invite people into the business, they also seem the opposite of inviting to non-customers. There are also spaces between these patios that are ostensibly open to the public, but people did not seem to venture into those spaces. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/351d75ed5015bb119c5c5d4f34f5749a.jpg 6b0a1a74a7d448129a96fc5ab794153c https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/650df49ea676eb5a430e15a0e75aec2d.jpg 31e40dbd0a1ae5b7d09c01da77d49a9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Rachel Hampton Description An account of the resource Despite both being shopping malls, these two spaces are drastically different. The Copley and Prudential center shopping mall is designed for consumerism. The flow of the space effortlessly directs one along a path of retail. It is one long tunnel of retail opportunities, designed in a way to make the space seem more like a neighborhood of shops. This illusion is created by turns in the tunnel, the addition of glass ceilings, brick walls, pedestrian walkways, and food areas all of which break up the monotonous presence of shops. Newbury Street on the other hand actually does seem to be a neighborhood of shops. This is particularly evident in the multiuse nature of the buildings. In fact the retail, despite being almost overwhelming present in advertising and signage, occupies mostly the street level or underground level, while the upper levels appeared to be residential, office, and even school space. As well, significantly more restaurants and food vendors compete with the retail on Newbury Street and give it a very different feel. These restaurants make Newbury Street more than just a destination for shopping. As well the way that Newbury Street fits into the surrounding area gives it much less of a focus on shopping, with the crisscross of cars and pedestrians just passing by on their way to somewhere else in the city. Newbury Street has had to adjust to this and make more of an effort than the shops in the Copley Mall. In fact, Newbury Street has seemingly attempted to emulate a traditional mall like the Copley Mall with its large window displays and intense advertising. Architecturally the buildings themselves protrude into the street, which allows the shops to catch the eye of the consumer. I found the Copley Mall to be exhausting even just to walk through. It was a much more social experience and a much more intense experience with all of the design aspects aiding in the marketing of the stores (the lights, the colors of the floor, the mahogany lined panels) which heightened my senses greatly. In taking a harder look at these malls I really feel that I saw them both in a new light, seeing how both have used design (inside and out) to create a space fit for the American consumer. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/e049ac1618ec67cc7f6242c718e45a63.JPG 48c5f9b9f6678ff1ca9554fc7e73af5a https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/97a5619dc07aabf6cac8b5375cfd7088.JPG 69f5d2976f393ed977ac4e0adac21f5a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Maeve Hoffstot Description An account of the resource For this sketch, I tried to switch up my approach from my last sketch. Instead of doing a view from above, I picked a view from one particular spot and tried to incorporate a more abstract idea of space. I tried to focus on perspective and angle. I thought drawing the small part of the mall was actually a lot easier than the part of Newbury Street. There was more happening on the street and it was harder to focus on the specific aspects on the street because we were outside. I also couldn’t stand in the spot I centered my drawing on because it was right in the middle of an intersection, so I had to do my observing from both sides of the street and then pull it together on paper when I began to draw. At the Prudential Center Mall, it was easier to stop and draw and so it was easier to notice small details, but the drawing of the perspective and all the lines I tried to incorporate definitely stretched my artistic ability. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/392148fc1852a3557295d6b61a058982.JPG a8e3aa552120bcec302115a14856c5ae Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Nina Hooper Description An account of the resource My journey began, as prescribed, at the entrance of Copley Place Mall on the corner of Dartmouth and Stuart streets. I found the two horse statues at the entrance to the Copley Place to be an interesting symbol. Almost as if they were regal gate keepers, these horses are the first indication of something artificial and curated. The shape of horses are easily recognisable, yet they are made from what looks like scrunched-up sheets of metal. Similarly, the shopping mall itself is made from very different materials than you would find in the make-up of a shopping street, yet they are recognisably similar. One inside, visitors are immediately elevated off from the street level by two sets of escalators into the main hall of Copley Place. The stores are all beautiful, expensive and big. There is an indoor garden at the center of the main hall, creating the sense of an oasis within an otherwise artifical space. Everything is polished and shiny from the floors to the windows to the sunglasses, shoes and jewels in the store-front windows. The last store at the end of the hall is Tiffany’s Exiting the main hall, vistors are funneled down an escaltor and towards the pedestrian bridge leading into the Prudential Center shopping mall. Significantly less elegant, the Prudential Center mall has a collection of stores of a lower calibre. The Prudential Center mall contains more advertising banners and more small stalls in the middle of the walk way, especially with Boston and Harvard/MIT merchandise. Newbury street is amongst the most glamorous streets in Boston. Notwithstanding, there are clear physical differences between the cultivated interior of the Copley Shopping mall, with it’s two levels and marble-tiled floors, and Newbury street, flat and made of concrete. Starting from the Boston Common end of Newbury street, the first stores we encounter are Burberry and Tiffany’s. It’s interesting that Tiffany’s is located at the end/beginning of both Newbury street and Copley place, I wonder if this was intentional. The high calibre of stores continues as you move down the street, however stores begin to be interspersed with cafes and eateries. Past Dartmouth street, there are significantly fewer luxury stores. Instead, stores like Forever 21 and Urban outfitters become more common. This is similar to the transition between Copley Place and the Prudential Center mall. One of the most significant differences between Copley Place/Prudential Center mall and Newbury street is the signage and advertising. Being a privately owned space, the mall is able to sell advertising space on walls, and free standing signs, directing customers towards particular stores which otherwise look fairly simlar from the exterior due to the uniform style of the buildings’ interiors. As a private space, Newbury has little to no advertising and the buildings vary stylistically. There are many more observations to be made, but I elected to represent my experience of the two spaces as a 3D rendered maps accompanied by a perspective drawing of each of the spaces, highlighting the difference in the walking passage and visuals of each space. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/1fc680ae4a98a2206e7c98485d24ba16.pdf cf88ce3571401015f7c3723f0c4a99ca https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/4552bf7551842b4d498bc8fb44a8b9f5.pdf 4bcc071ac2d8bd611e77ae817bee4a3a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Tyler Jankauskas Description An account of the resource Newbury Street and the Prudential Center take different forms as commercial spaces due to the agency afforded in their constructions. The layout of the Prudential Center, being a designed center on a plot of land, could have taken really any form. As such it was designed with commercial interests in mind. There is a single level experience here, with escalators and elevators connected discrete floors. Stores fronts take up most every available visible space, and kiosks litter the walkways. There is an ambivalent sense of disorientation--the many turns of path the walker takes rarely have the experience of being a decided turn. The fungibility of the given franchises lends towards the experience of most any one location (and associated constellation of storefronts) being fungible with another. The consumer is always lost among the seemingly familiar, the layout ceding the best aspects of lostness (more time near stores, more likely to spend) without the worst (sense of alienation, not liking the space, wanting to leave and not wanting to come back). Newbury Street only definitely became a shopping district in the last 50 years, though it of course had storefronts previously. Walking in the contemporary permutation of one of Boston’s oldest streets reveals the ad hoc nature of its storefronts. Irregular, jumbled on top and underneath of street level shops are stairs and doors utilizing every inch of real estate possible. One of Boston’s few areas without curves, the streets are gridded—not in the perfect Cartesian grid but arrange in straight parallels and perpendiculars. One maintains a sense of location to the landmark Public Garden and Charles (which are likewise perpendicular and parallel to Newbury). The irregularity of shops does not lull consumers like those in the Prudential Center. A sense of spatial awareness remains, but the ad hoc arrangement is more pleasing than the sterile one of the Pru. The consumer needs no architecturally designed anesthetic because he is not undergoing an architecturally designed lobotomy. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/abe722f9eaf5ddf14820581ff8960edf.jpeg 8b54a44b35209e0de906eca9782b5305 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/62999d85b46d5b9810889697b2184ea1.jpeg 0caa73794420739557d85d198e77e511 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Yesenia Jimenez Description An account of the resource I focused on the physical atmosphere more on Newbury Street than in the Prudential/Copley Place Shopping Center. I tended to centralize my ideas on the people passing through the space in the latter. I noticed that even though Newbury Street is essentially a landmark in Boston, it has foreign elements in its atmospheric architectural design. “La Voile” café is representative of the fact that there is a Parisian atmosphere on a Bostonian street and that is what draws consumers and pedestrians. I almost took it as a commentary on how Boston can learn something from the more relaxed, people lingering Parisian café atmosphere. I also noticed that everyone walked with a speedy pace, aiming to a final destination. There weren’t people walking slowly and really enjoying the shops or restaurants from the outside, but aiming to get inside. I found that more people walked on the right side of the street towards Gloucester and away from Dartmouth, than the other way around. I thought this was because although people aimed to sit in shady locations, the sun shone on this side so it was more enjoyable. The Prudential Center’s Boylston Arcade area was very interesting because I found myself focusing less on the structural design than on the way people moved in and out of the space. The only physical structures in the space were the kiosks that sold Boston souvenirs and clothing, but nothing to sit on or admire otherwise. Most people moved towards the Huntington Arcade, the corridor with plenty of plants and greenery, because it offered more opportunities to sit and relax. Many moved towards the Prudential Arcade probably because of the large amount of shops down this corridor. The Boylston Arcade had a large number of people moving towards it, but not necessarily to shop or to sit but to exit the building. These were faster paced than others. I sensed that unless there was a store people could peruse or a place they could perch on, they would continue walking. Lastly, I saw that both on Newbury Street and in the shops, people in groups or pairs tended to walk slower than those alone. Those alone also tended to be using their phone and/or have headphones more than those with others. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/77cbaf42274788a9c43b86db9d7f33b3.pdf a8ca48785c4b3e5cb2b00abc77817482 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/841450a69b1dd52b767cb9e91eb83d4f.pdf 116c110f1a4ecaa306f90c6be1e900d5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Eloise Kaehny Description An account of the resource Upon visiting both Copley Place/Prudential Center Mall and Newbury Street, I was surprised to find how each attempted to mimic certain characteristics of each other. The Copley Place and Prudential Center Malls are large, enclosed, shopping centers. High glass ceilings, shiny marble floors, and large glass storefronts create a pleasant, bright experience for shoppers and passerbyers. The extensive use of glass in the storefronts, ceilings, entrances, exits, and pedestrian walkways lets natural light illuminate the shopping areas, and glimpses of sky and surrounding streets and buildings are possible. In the center of the mall, a multi-story atrium with a waterfall and benches creates a central seating area. It seems that this shopping complex attempts to mimic a natural, outdoor environment while (obviously) remaining enclosed. It also seems that the shops located on Newbury Street attempted to”replicate the experience of a shopping mall” by using the same floor-to-ceiling glass storefronts, using different elevations as a way to catch the eyes of shoppers (eye-level and basement level shops), as well as marketing luxury products of the same caliber as those in the mall (designer bags, perfumes, watches, etc). Newbury is clearly a commercial area because of the significantly wide sidewalks that accommodate large volumes of foot traffic, as well as the numerous shops that continue adjacently for many blocks. Although some aspects of Newbury Street seem to mimic that of, for example, Copley Place, it is still clearly part of its surrounding urban environment to a greater extent. It is easier to take cross-streets to enter and exit the street, and it is possible to view the Boston skyline, residential buildings, banks, churches, etc that are on all sides of the street. The shopping complex, however, is somewhat isolated and requires the crossing of multiple heavy-traffic roads. The complex is less seamlessly incorporated in the urban fabric - multiple large parking buildings are nearby (maybe the complex is geared towards commuters who rely on their cars for transportation). While it is easy to enter and exit Newbury Street, there are fewer entrances/exits to the shopping center - once you have entered, it is easily navigable. But to actually leave the complex requires more effort than leaving Newbury Street. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/6da3aff3dec68a0984833c458a5bc927.JPG c127dacd82e5d2f76d959b191f0e05d3 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/5ac6d9305ec7a06f1c138f0547ee4448.JPG cc41e1f9f1ea5a791d96ecd334cbb725 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Victor Kamenker Subject The topic of the resource Ostensibly, both the Prudential Center and Newbury Street are urban spaces that are designed for commerce and public gathering. Despite this, the two have very specific idiosyncrasies and differences, but both still manage to create environments conducive to success of the urban marketplace. Both shopping centers are designed with the pedestrian in mind, but this is incorporated in different ways. In the Pru, the emphasis on the shopper is created through grand hallways with high ceilings and plenty of open space—the walls, ceilings, and floors are cream-colored, and there is plenty of natural light filtering in, giving the illusion of spaciousness. On Newbury Street, the sidewalks are practically as wide as the driving lanes (wider in some places), and there are a number of intersections toward the west end of the street that do not have streetlights, making them more pedestrian-focused. Additionally, the dearth of parking spaces and the draconian regulations make it very difficult for automobile drivers to navigate the area. Additionally, both shopping areas have stores of various characters interspersed with eateries and more quotidian establishments like pharmacies or grocery stores. Once inside the Pru or on Newbury Street, one does not go to just one store—the atmosphere created in both places encourages visitors to make an experience out of the visit and have a shopping afternoon or shopping day. On Newbury Street, there are many glass storefronts that simulate the experience of walking through a mall—visitors can peek in to stores with particularly intriguing window displays (like the sewing machines at Allsaints). The entrances and exits to both locations are very carefully planned. Obviously with the mall, there must be actual entrances; these are designed to let out either at major intersections, at subway stops (e.g. Prudential stop, Back Bay stop), and at the hotels that abut the malls (Westin, Marriott, Sheraton, Mandarin Oriental). Newbury Street has entrances from every cross street, and the corners everywhere are built in such a way that turning onto the street opens up the view for the pedestrian of everything on offer—i.e. the corners are not obscured with tall buildings that block everything else.