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                <text>Eva Shang</text>
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                <text>For the purpose of this assignment, I took on the perspective of Copley Place and Newbury Street’s target audience: a young, professional woman who likes fashion. The vast majority of shops in Copley Place are luxury goods, just enough above a younger woman’s salary to be aspirational. Asides from the central waterfall, there are few places to sit, indicating that Copley Place is not meant for families or for tourists, but rather as an addendum to the luxury hotels for people like Emily to shop while in Boston. The connected Prudential Center has more traffic, although the vast majority of visitors are still professionals working in the buildings connected. In both, places to eat are few and concentrated in small areas, indicating that the primary purpose of the mall is for shopping and not for leisure. The structure of the ceilings of both is to allow for the maximum amount of natural light in a controlled, air-conditioned environment to facilitate ease of shopping. &#13;
&#13;
On the other hand, Newbury Street appears antiquated in comparison, and most likely, far less appealing to young professional women wishing to consume. Because the street is outside, the shops are denied the opportunity to broadcast aspirational messaging or images. The stores themselves are more obscure, and towards the edges of the shopping districts, the businesses become cheap salons and cafes—much less high end than Copley Place. Stores must advertise through limited window space, and although buildings are curved to allow for maximum commercial exposure, the sidewalk is slightly raised and adjoined to the stores by a narrow staircase. Altogether, Newbury Street is much less conducive to bringing in potential customers. The traffic on Newbury street is also significantly more mixed, and the audience catered to is less controlled than in Copley Place. For a young professional, Newbury Street might be a quirky brunch spot, but definitely would not be the center of consumption.</text>
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                <text>My map is fairly accurate in the locations where I spend the most time, I struggled to draw and map out locations where I rarely or never go. I was surprised at how inaccurate my scale was and I had to essentially create roads which I believed or assume to be there but in reality may not be. I was drawing my relationship to the space and not necessarily the space itself. This is especially apparent in my representation of the upper classman housing – I know that they exist and I know their rough location but I struggle to remember any specific details. I have also left out Loeb House and the Houghton Library which I sadly must admit I have never been in. &#13;
&#13;
To further show how my relationship to the area differs from others I drew the spaces which tend to have more traffic (be it pedestrian or car) and overlapped it with markers that indicate my movements during a typical day. Although my movements overlap with the tourists it tends to be in public or commercial areas. Perhaps this is due to the nature of being a college student and that I am focused around the campus but none the less it shows the area that urban planners should focus on the most. Specifically looking at my map I would say that these areas are JFK Street and the junction between Massachusetts Avenue and JFK Street.</text>
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                <text>One interesting thing I noted was that I completely turned the map’s orientation. That is, most maps illustrate the river to law school (down-up). For some reason, it was easier to envision the square and the Yard in that way. There was a clear poor sense of spacing in the areas I don’t often walk to. For example, the Dunster-Mather and Quad areas are very disproportionate. They are 1) too close to the yard and 2) either smaller or larger in comparison to other houses. Likewise, for the area past Lowell Lecture Hall—where I usually have class—there is a lot of free space and random buildings. Besides that, my map is fairly accurate to the original rendition. It captures most major buildings and provides a good sense of the pathways in play. &#13;
&#13;
These differences in proportion might suggest that we remember and are able to identity common spaces. It makes sense that we are more likely to mentally map out the yards and buildings we walk through every day. In addition, we are probably not very good at identifying streets that are not set on a grid pattern</text>
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                <text>I have been on campus for over a year and a half and am confident with my sense of the layout of the main streets and side streets. These are relatively accurate in my sketch. What is different is the structure of the buildings. I do not necessarily pay close attention to the size, width, and location of some building on, for example, Mass Ave. or Mt. Auburn street. Based on my memory, I was not able to recall walking paths or the exact curve or length of some streets. I would say that the main structure of my map is fairly accurate as well as the shape of the Harvard River dorms. I would suppose that my sketch and the Google map display of Harvard Square are different because I have not had a sharp awareness of the design and arrangement of buildings in Harvard Square. I hope that this class allows me to be more critical in viewing the structure and organization of this town. I hope that if I pay more attention, I will see Harvard in a new light and relate to the town more closely.</text>
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                <text>Entering Copley Place through the Galleries of Copley Place is hectic, yet peaceful at the same time. Skyscrapers reach to the sky and cars hurried behind me as I walked across the open brick platform. While on the brick landing, I observed women riding bikes and individuals sitting on benches. This area is an escape from the business of the major roads and the rising buildings. It serves as a popular walking area and promenade. The Copley Place shopping mall is unique in that its traffic flows in circular motions. Like the entrance outside, there is an open landing and sitting areas. Shops line the edges of each floor, layering the inside of this magnificent structure. Lastly, the Boylston Arcade is a hall filled with high-end shops, which attracts many individuals to the well-lit glass structure. Unlike, the Copley entrance and the mall, the public area is a straight avenue of activity. &#13;
&#13;
Newbury Street, compared to Copley Place, is similar and different in term of its impact of space and activities that take place. Newbury Street is the iconic avenue in Boston and, on a sunny Saturday afternoon, is bustling with activity. The long straight road, unlike Copley entrance and Copley Place, is lined with shops as well as restaurants on the sidewalks coupled with views of downtown Boston in the background. Similar to Boylston Arcade, citizens pass in near single file masses through the Newbury Street shopping area, which seems hidden and quaint with trees and low buildings.</text>
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                <text>I was concerned about this project because I have a terrible sense of direction. Part of it is due to the fact that because of a leg condition I have, I have not walked around too much and been able to explore large areas as much as others. Also, since I’m from Korea, where one doesn’t drive until a pretty late age, I have little driving experience. Hence, only having been driven around—which requires less concentration then actual driving—I found that when making this sketch as well, I was not very aware of roads nor have a spatial sense that one acquires when one walks and actively takes in their environment. I was pretty familiar with the River House area where I am used to walking around in (Leverett- Quincy- Adams House on the Bow Street side) because I live in Leverett House and have walked those streets on my way to and back from class. Also, since I viewed Leverett, where I live as the focal point, I subconsciously drew those houses on the River much larger, with everything else away from the houses close to the river—Harvard Yard, the Square, especially the Quad area progressively smaller. In my mind, I seemed to have had a subconscious sense of perspective, when since this is a bird’s eye view, would not necessarily exist. Although I was pretty familiar with the location of houses near the River, I was lost to where the roads lay, and their proportion to the buildings—probably because I’ve never driven around the River House area. I was also completely unaware of where the Quad is located—because with my leg, I had never directly walked to the quad, only using the shuttle for my occasional visits, which tend to meander and stop at various locations. Also, I noticed that in Harvard Square, because I’m more focused on getting to the one store I am headed to amongst the throng of people (which makes it very difficult for me to concentrate) rather than leisurely taking in my surroundings that it was difficult for me to remember the shops as a continuum, or even how many streets are in the square (which is something I forget in real life as well). The map I drew generally reflected my understanding and experience of Harvard Square—I remembered better places I had walked to-and-fro more often (River House Area near Lev, down Quincy Street &amp; Bow street where most of my classes are located) and either the places I visited most often or places I was completely oblivious to (Eliot House) were drawn larger.</text>
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                <text>Copley Place was obviously more high-end than the Prudential Center—which was noticeable through the material that was used and the spaciousness and lightness of the interior. The furnishings of Copley place were either white marble for the hallways between stores or red-brown marble for emphasis in resting areas. It was very brightly lit with a luxurious gold light, with the stores lit especially brightly. The ceiling of Copley Place was very high and the space felt very open, with numerous floors visible from the first floor. They were aesthetically stacked on top of each other, almost evoking a sense of awe. Things did not feel crowded or cramped because the ceiling was so high, and the space very open—the hallways were very wide and the resting area was very spacious, with multiple benches. The ceiling was made entirely of glass, which also added a natural sense of light to the mall. It was a place that one could spend a long time in without feeling stifled. The attempts to add nature or greenery was visible—with potted plants placed along the halls and throughout the floors, with the resting area boasting a wide are of greenery and even a waterfall. This was pointedly different from the Prudential Center, where immediately the passageways were much narrower, and I found myself having to move aside for people. The ceilings were much smaller, the shops much closer together, and I felt a bit claustrophobic. The interior was a more simple white and beige, and the ceilings lower. There was still an attempt to incorporate nature into the interior, but this area was a little removed from the shops, whereas in Copley, it was incorporated into some of the bigger brands. This could be that for Prudential, since it is less high-end than Copley, they want shoppers to actively purchase rather than rest in the middle. The entrance to Copley Place was large and made of glass, with almost a plaza like area outside with statues of horses. Despite the numerous chairs outside, no one was lounging out in the chairs, which also seemed to denote its status.&#13;
&#13;
Newbury Street, despite being outdoors also was similarly set up like the indoor shopping districts. The elaborate buildings are all uniform, with some large shopping windows, which display products. There were many sub-basement areas where many cafes and restaurants and outdoor seating spaces were placed to maximize space. A building, made up of three-ish smaller buildings repeated itself down the street, with trees placed regularly, and some of the sub-basement spaces fenced with shrubbery, much like how little spruces of nature was incorporated into the shopping malls. The street however feels a little different from a shopping mall in that the buildings seem like residences. It feels more like a boutique that maintains independence from the other stores and business alongside it, because it seems to have its own independent space, although the buildings are similar. The buildings are also not very modern, and we tend to associate shopping malls with modern furnishings instead of stone embellishments and red-brick, which allows us to somewhat disassociate Newbury Street from a traditional shopping mall.</text>
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                <text>Now comparing my sketch to an online map, I think I did well in my sense of direction and orientation of Harvard Square—the general layout of important landscapes such as the River, the Quad, the Yard, the commercial Harvard Square and the Graduate Schools seem to be roughly in line. &#13;
&#13;
It was clear to me making the sketch however that I am much better at remembering the specific details of Harvard areas that I am most familiar with (e.g. a parking lot, the shape of a courtyard, the presence of a little park). Living in Eliot House, my knowledge of the West River and other undergraduate hotspots seems to be much more accurate than my understanding of the specific building orientation of the Law School, or of the Cambridge residential areas West of the Square. &#13;
&#13;
I tried my best to incorporate as much information into this sketch (outlined in my key) as possible, without sacrificing the clarity of my sketch or bombarding the viewer. The biggest challenge for me was making sure that the frame of the sketch fit in the Quad, without skewing my general proportions. Otherwise I thoroughly enjoyed making the sketch and challenging myself to remember a neighbourhood I thought I was so familiar with.</text>
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                <text>In terms of relative distances and directions, my map is more accurate than I thought it would be. When I line up my map with the actual map in the same orientation, the large areas of importance (such as the Quad, the Yard and the Stadium) are generally in the correct location relative to each other. The sizes of these various areas are less realistic. On my drawing, the Yard is too large, as are the Science Centre and Memorial Hall. However, the Quad and the Cambridge Common are fairly true to their actual size. The way I laid out the streets is similar to the actual map, although I did not fill in some of the outer areas that I am less familiar with.&#13;
I think that the differences can mainly be attributed to the fact that I only view things from street level and thus rely solely on remembering what I see ahead of me when I am traveling to get the directions correct. Additionally, I positioned everything relative to landmarks that I am familiar with and this is probably why places like the Science Centre are much larger than they should be. Everything is simplified to reflect the parts of campus that are important in my life.</text>
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                <text>The malls and Newbury Street perform similar functions in notably different ways. While the malls are very clearly highly designed and decorated (with patterns on the walls, floors and ceilings), Newbury Street has rustic and authentic infrastructure, with some modifications that create a commercial space. For example, the streets are exceptionally clean and fairly even. There are trees at regular intervals which have lights on them and this adds to the feel that the area has been somewhat contrived to create a commercial space. While the malls have central areas for people to stop and sit, Newbury street does not have any seating areas and so the pavement itself is mainly for people to pass the shops and see what is available. The malls are somewhat more exclusive due to being physically enclosed with rotating doors on all the entrances. While Newbury Street is not physically a closed space, it still feels quite exclusive due to the high-end shops and clear signs of wealth. While both the malls and the street use posters for advertising, the malls had the posters all over the outside of the shops and the street had them only stuck in some of the windows or on little signs outside the front. The street’s advertising was more subtle. The mall had designated green areas and then street had the trees, as well as some bushes in front of some of the shops. However, while people were able to sit in the green areas in the malls, they were not able to do so on the street and so they functioned in different ways.</text>
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