Browse Items (85 total)

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/f5da1bbc48f718ae6ac2343e55035e11.JPG
Copley Place and the Prudential Center make use of a lot of natural light let in by atrium- style ceilings and large windows. The white-accented walls reflect the natural light in a way that makes the entire mall seem bright, clean, and airy. The…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/a8e1d43d3e0dec4bda776fa643b9ec4b.jpg
The Prudential Shopping Mall was a very open-air atrium type of space with glass ceilings along the entirety of the mall’s length; this made the shopping experience feel very “open” and bright which I assume aids in helping customers spend more…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/11a2b5d1f14fcff1ef81ba2fd855975d.pdf
My sketches of Copley Place and Newbury Street reveal how these shopping spaces differ in terms of the types of activities they foster and their interaction with the surrounding environment. It’s clear that there is much more foot traffic on Newbury…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/a7bafee42981d829f38db78929541f82.pdf
First, I just want to say that I'm really impressed by both prudential center and Newbury street. Those two shopping areas are so close to each other, yet so different in style. It's really a lot of fun.

Prudential center actually feel like a…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/06d05f458ae0081043d910d8a6414b85.jpg
Upon observing both Copley Place and Prudential Center Malls, and Newbury Street, distinct differences between the two become apparent. On the first floor, the shopping centers of Copley Place and the Prudential Center have wider walkways spanning…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/f739a6522fc42ad3024a39e1af7e6502.pdf
Newbury Street and the Copley and Prudential malls both serve roughly the same purpose – commercial shopping – but do have vastly different impacts and experiences. In general, Newbury seems target younger and less affluent consumers and…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/52520cf1f05fa74a6b32246b2bc46d7f.jpg
Although Newbury Street and Copley Place/Prudential Center seem like two different worlds – one outside, the other inside, one containing eclectic and contemporary brands and the other containing luxury heavyweights – the two utilize similar design…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/1691b8bd2134d7aeb59b5502e7c9867c.jpg
What’s fascinating about the Prudential Center and Copley Square malls is the way in which they both seek to simultaneously evoke the covered shopping street and, more complicatedly, the dynamics of a small market town. In the first case, the peaked…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/76bebdc398123b50a8430bfde47678be.pdf
Both the Prudential Center and Newbury street are commercial shopping areas, but they differ in that the Prudential could conceivably be modeled on a central meeting place with radiating streets in a town, whereas Newbury street harkens to the main…

http://dighist.fas.harvard.edu/courses/2016/USW29/files/original/48f8fe9095565458160c5ead2cf767f8.pdf
Copley, Prudential Center, and Newbury Street are all popular commercial spaces in close proximity. However, by virtue of some being an indoors shopping space and the other being an outdoor shopping space, the problems each commercial space have to…
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