1 10 85 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/0446ede2e18fb2d2570e74438bab5a99.jpg b2efd2806c1e1193af5d083d256ae1fc https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/1d98bf42230ccb5b354155bda5ddc4a2.jpg f005cddcf8a3d9129b668bbd60777212 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Adam Oh Description An account of the resource Having visited both Newbury and Copley/Prudential shopping centers, I was most surprised by the difference of the vibes that these two places gave. In the Newbury’s shops/street, we notice that it has a more homey feeling due to the linear building of shops. All of the shops are accessible on the first floor whether. Another difference of the newbury shops that I found interesting was the outside sitting spaces provided by each of the shops. There were tiny patios made of brick which also made the viewer feel more comfortable because of the familiar brick structure. Along the top of the shops were residential buildings which contributed to the more at home feel. The wider streets also gave a feeling of openness and the natural light from the outside really made the shops on newbury more attractive and feel very homogeneous. Upon entry into Newbury St., you feel like you have entered a residential neighborhood rather than a commercial district. However, the owners of stores replicate the feeling of a commercial district by providing signs for their stores that really pop at you. The shops at Prudential had some similar things as Newbury such as the incorporation of natural lighting and lots of plants. I noticed that there were a lot of windows that let natural light flow through along with attempted greenery with artificial plants. However, one thing that really stuck out as a difference was the starkness of the shopping mall. The choice of white along with the narrow corridors and lack of sitting spaces made everything very “in your face”. The mall also felt very disjointed with very a different feeling as you step into a different part of the mall. Another theme that I noticed was that the mall was very vertically structured whereas the newbury shops were horizontal. This vertical architecture gave off a sense of grandeur and an elitist aura. The last difference that stuck out was the quality of stores in each location. While Newbury had more stores that were for the everyday customer such as smoke shops, convenience stores, etc., the shops at prudential were more high end clothing and accessory stores. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/fe8f378ecdbbcb58f9b3f713570dc0f3.pdf d0f5b332f28364dc8cc3ccecd3412aa7 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/052bacb49f49c8b6fdf6f439f3e40755.pdf 8f8ec3b5d588b0c99d1b9da5d5d402eb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Al Fernandez Description An account of the resource When thinking about the Prudential/Copley commercial center, the connecting hallways are the first features that come to mind. Although these paths do have stores off to their sides, they seem to be constructed, primarily, with the express purpose of keeping people moving. I came to realize how difficult it is for someone to turn around in the middle of one of these pathways and go back where they came from. What keeps people moving forward, I think, is the hope of a larger space, of more breathing room. And some of these spaces are either open atriums where people can sit down (in the case of Copley, with green spaces and even a small fountain) or larger, more brand-name stores or restaurants that encourage people to stick around for longer. I also really paid attention to empty spaces at the shopping centers, so much so that it made it the center of my sketch. Malls, at least to me, never seem to be fully completed—there’s always another further stage of development. This means that there are sections of the shopping centers that are almost completely deserted, even if there are stores lining up the paths. In Newbury Street, I noticed how one side of the street was under construction, leaving the other one looking, for the most part, untouched. It also seemed to me that the more commercial side of the street—the right-hand side, as portrayed in my map, seemed to have many more stores, while the left-hand side seems to be more residential in nature, even if there are stores at the ground and first levels. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/7e12558ae6364f602cbafd665a21553c.pdf 2258d06ed01c2053a198d0776d56d819 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/a52fa88c3ed9f43bb7352ea7cd1dece3.pdf 09ddd2578772de8ae5bd169361ea582f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Alma Lafler Description An account of the resource Both the Prudential Center and Newbury street are commercial shopping areas, but they differ in that the Prudential could conceivably be modeled on a central meeting place with radiating streets in a town, whereas Newbury street harkens to the main street in a such a place. The brownstones in which stores are housed almost like homes; however, the purpose of Newbury Street – to window shop – is clearly demonstrated by its design. The leafless young trees lining the sidewalk are strung with holiday lights, likely intended to create an inviting atmosphere for nighttime shoppers. There is no place along the street to do anything more than pause to tie a shoe, as there are few benches and no common areas. Stores on Newbury Street are also likely subject to local business association rules – the scarcity of lit-up signs is noteworthy. The business association likely pays or lobbies for attentive cleaning and police patrol, for it has far less litter than all of the nearby avenues (even with thousands passing through hourly), and there are no street performers – or homeless people – in sight. Copley and the Prudential, in contrast, each have a central common area, from which the various arcades radiate. Many people sit in this area for a break between stores, as along the arcades, people are in constant motion, just like on Newbury Street. An interesting difference between the two types of space is that because the indoor malls are contained, delimited entities, it is clear where the shopping area begins and ends. In addition, all of the doors are open, allowing for a comparably lower barrier for entry (after you have gained entry to the mall itself, of course – also restricted, by security near the doors, from “undesirable” parties). https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/77305c1bc9a7bb816f93a3b192cc4bd6.JPG 7d7cf5d1457c4a5947d19a216212e0a4 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/b6d9d5597f3c6829d6adaa18549ba73f.JPG e038454cb6c1323a7f08d045ec49b66b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Annie Goldsmith Description An account of the resource The Copley Place and Prudential Center malls and Newbury Street display a stark contrast in the different modes one can organize a retail center or area. First, Newbury is very open, with stores in townhouse style buildings along the street. I think the organization is interesting in its usage of space. As I show in my sketch, the entrances to the stores tend to alternate between having to go upstairs and downstairs. This maximizes the amount of land used, while still giving each shop an individual storefront. Additionally, the street is made more pleasant by the cohesiveness of the brick buildings and the trees planted orderly along the large sidewalk. The attractiveness of the street makes people want to spend more time in the area which leads to them shopping more. In contrast, the two malls are much more enclosed than Newbury Street. They go up several stories and have few windows. The bridge connecting the two malls allows shoppers to stay completely isolated from the outside world, while Newbury street is very much immersed in the city. Newbury is very “old Boston” while the malls are quite modern. In my sketch, I depicted an aerial view from the top of Copley Place. I thought the shape of the space was an interesting polygon. I also noticed the many different paths of shoppers but I could not really see the actual stores from that angle. I made my sketch a lot about the motion of the shopping rather than the specific stores. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/9542bbdb18f038371363a62390175f4f.JPG 38f9f2bb7fa02bc7f5382e7ae6a59b41 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/539dfec961c953a07c035c52586ea313.JPG 7a0bfeb1d07f0b7f2e87d15693dbe768 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Ben Kelly Description An account of the resource It dawned on me as I worked on my sketches: A mall is an attempt at the mystical idea of a cobblestone street in Europe with shops on either side, and everyone leisurely enjoying a nice summer day. The attempt is almost too good in a way. Malls like those at Prudential or Copley almost have TOO much natural light, TOO many beautiful trees, a WATERFALL?? But it's easy to see why it's enticing. Newbury Street seems to be the attempt at this, but in an outdoor setting. In some ways, it gets closer to the goal, and in some ways it does not. With street performers, trees that actually obey the current weather, a breeze, runners, and more, Newbury Street feels more like real life. But as a result, especially this time of year, there are no people sitting outside cafes, and few people stop to look at anything like they can in the mall. Everyone is on a mission (until nice weather at least). With a mall we try to have the best of both worlds, just like those who try to have the city and the country together. I certainly prefer Newbury Street, where I get to at least experience the day, instead of an unsettlingly perfect environment. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/2c7fa10e00355013f9d20dd4f8cea92b.pdf f2cce1456ca8caa5f825b22bd5ef2696 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/c1651dd41f396397abbf907ce5ec1532.pdf 023f313a6ea6ef33490391f7292d9554 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Carl Rogers Description An account of the resource Copley/Prudential As I ascend flight upon flight of escalators up to Copley Place, I feel myself being transported to another world—to a quiet and glamorous realm, safely perched several floors above the hustle and bustle of the streets below. I’m struck by just how conscious of a design effort the elevation changes present at each entrance/exit must have been, and by the message that they not-so-subtly convey—that Copley, and to some extent, the Pru, are elevated, literally “high” class spaces. The contrast in design materials as one descends from Copley into the Pru is marked: gone are the cool stone benches, glitzy gold-trimmed handrails and multicolored marble floors of Copley. While the Pru admittedly lacks some of the sophistication of its conjoined twin, this change is clearly intentional, and the Pru feels decidedly more welcoming as a result. Friendlier to weary shoppers than Copley’s skylit, centralized plaza approach which limited to benches and greenery primarily to one main area, wooden benches and potted plants dot the hallways of the Pru. In a single hallway, I count more benches than the total number I saw in all of Copley—a logical choice, given that the Pru appears to have far more shoppers than the almost prohibitively expensive Copley. The trio of security guards standing vigilantly at their posts throughout Copley also seems to have been reduced to one sole guard stationed by the Pru's entrance. Newbury Street Reminiscent of some of the sights common throughout the Pru and Copley, brightly lit brand names (albeit stuck to brownstones) and sale promotions littering both sides of the sidewalk announce that I have arrived at Newbury. Glancing above the throngs of people at the windows above the storefront to my left, I catch a glimpse of what I can only assume is someone watching TV in their apartment, and I find myself reminded of Newbury’s multiple identities and purposes. Vastly different from the lofty, secluded Copley, or even the Pru, Newbury is embedded into the city's fabric with T stops marking its length, blurring the lines between residential area, commercial center, and commuter thoroughfare. I move along the public street, weaving my way through groups of people who could be found on any other street in Boston—Newbury's dog walkers, homeless, and buskers, in contrast Newbury's meandering shoppers, however, would likely not be looked upon favorably by mall security in places like Copley or the Pru. Apart from its distinctly non-mall-like outdoor restaurant seating, Newbury also lacks benches of any kind, and shoppers in need of a rest need either walk to the bench-filled Commonwealth Mall to the north, or to pop down into any of Newbury's many cafés, inserted into spaces that must have once been Newbury's garden-level apartments. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/4ac5a9c36771c2df368b1c508436eefd.pdf 8e8c0f7aa056fba6d24534a45eba48f2 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/c211ef83fa27ff24f2478967a1c78a04.pdf 7158806366e346cad1132be07a261b21 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/b2f18212a4b395389f7638b4d237470c.pdf bbb43b2e60165d9032c5b52fd506d8ae Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Chad Benoit Description An account of the resource For these sketches, I emphasized the changes in elevation in the two different shopping areas. I thought it was interesting how while one might imagine an indoor mall to have shopping on multiple levels, the more traditional shopping on Newbury Street actually makes use of shopping on various levels as well. There are the street level shops with entrances at sidewalk level, but there are also shops upstairs from these and often shops below sidewalk level as well. In addition, in both the Copley Place mall and on Newbury Street, there is additional office space located above the retail levels. In the photos that I have also included alongside my sketches, you can see that the mall is characterized by large escalators and a waterfall in the atrium that highlights the enormity of the shopping on its three levels. In comparison, there are certainly no escalators on Newbury Street, and the change in elevation is subtler, the entrances to subterranean shops often hidden behind railings and shrubbery. Storefronts in the mall are large and imposing. For example, you can see that the Barney’s storefront is meant to invoke a sense of elegance and grandeur in the shopper’s mind. In comparison, the shops on Newbury are subtler, often with only a limited square footage of window and floor space to showcase their products. Overall, I think that both forms of shopping make good use of space by having shopping on multiple levels. However, you can tell that the mall was specifically built with room to showcase lots of advertisements and products in each store whereas on Newbury Street, retailers have to make do with a limited amount of floor and window space to draw the customer in. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/42b7d3e3508078482b864e4bf017677e.pdf f9ca968c27fee2e3ceac3768aceafa2d https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/629406600887530463e8256268dff489.pdf 97dc06aba082e0ddb9794cc2995b76bd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Chiyoung Kim Description An account of the resource Copley Place is definitely catered for the wealthy upper class in its selection of stores. Neiman Marcus, Salvatore Ferragamo, and Tiffany and Co. are only a handful of the many higher-end brand name stores available here. The most interesting thing about Copley is that it builds up with multiple floors rather than outwards, and that it has a more of a cavelike feeling due to its darker lighting and closed atmosphere. It is upholstered with polished marble and a green space which showcases an indoor waterfall, and it is cloistered from the outside with an escalator, separating it from the rest of Boston. Newbury Street is completely opposite, with lots of restaurants and smaller boutiques. Compared to the classy elegance of Copley Place, it has a more town-like feel due to its brick buildings. Seating areas abound in ubiquitous sunken seating areas. The stores are clustered together practically in an unbroken wall that forms the “walls” of Newbury Street, turning the entire street into a mall. Prudential Center is somewhere in between these two. It is an indoor mall that is separated from the outside but open to the sky through a roof made almost completely out of glass. While it shows the kind of isolation that Copley Place presents, it has a more urban feel to it due to its shop selection, a mix of both economical and higher-end stores. It is in itself a social space with an array of seating areas scattered throughout the mall. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/617c3aafc848b955fe596c8b9e356dc9.png 830192b46c9e6c5f3eed15ab98d9ce68 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/794d6bdd06eee94446ff9935a44c6cc1.png 7df8a34130d810de338d2fe0cb4cb5ee Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Claire Collins Description An account of the resource Everything about Copley Place screams upscale. From the sign out in front of the mall in the mini-plaza to the advertisements everywhere for the mall itself, as one of many Simon malls, to the fancy salmon-colored stone stairs to the shiny gold elevators and the waterfall in the middle of the atrium, not to mention the glass ceilings that allow for a ton of natural light in the small space in the city. The walkways are fairly wide, with a consistent stone pattern. There are few kiosks. Each store has its own exterior wall finish; the walls of the mall itself are not visible until you go down the path towards the restrooms and the parking. All of these spatial factors are reinforced by the signage. There is a code of conduct posted at the bottom of the escalator, a sign welcoming guests in seven different languages, and free Boston Common magazines in the center of the mall. All of this makes Copley Place enjoyable and accessible to only a certain type of customer: one with money to burn and a strong desire to shop. There aren’t many people milling about and the windows aren’t really big enough to permit for window shopping. Newbury Street is entirely different in character. The sidewalks are bustling with people, including those working the street for their causes. This kind of political advocacy is explicitly banned in Copley Place. The stores are a mixture of retail and grocery/general goods stores. What makes this street clearly commercial is the uniformity of it all. The buildings are all the same height, and often the same red brick with matching roofs. Trees are planted a specific distance apart. There is ample sidewalk room and trash bins, as well as lights for night. Once one steps off Newbury, the buildings again soar to higher, differing heights, the buildings aren’t made of brick anymore and there aren’t trees lining the one-way street. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/b58bfcd93b40205fce783809fd96f787.jpeg b66dc427128e44465188fdbe38f6eeba https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/dad9f7885e21814dd1530621e81f6971.jpeg e7ae935295faa7c9800e31ed4442c400 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Daniel Montoya Description An account of the resource Beginning with the spatial analysis of the Prudential Mall, one can see the development of commerce in a unique geographic dimension. The first things you notice when entering this mall is the sheer magnitude and monumental size of both the stores and the high-rise walls. The overwhelming space creates an unbalance power dynamic between the shopper and the physical space that promotes a sense of capitalism above all. Other important factors to include is the very plain but regal walls that give a sense of classic appreciation, as well as the prevalent use of windows that plays around with the outside scenery. The crystal roof makes the skyline become part of the physical space of the shopping mall, meaning you see a gorgeous residential building springing in the horizon. Entrances to the Fashion Plaza are very fluid with the movement of persons and is not big on the promotion of 90º turns. Likewise, the entrances all pour into one big center as a way of directing traffic into a main commercial node which comes to benefit of both the shopping and commercial experience. The activities I see mostly are individuals coming with their families (Sunday) casually strolling, window shopping, every so often actually shopping and sitting. Sitting places are strategically placed in order to give a panoramic view of the shops around, meaning, while causally sitting, people will look around at shops they might had not noticed. It also provides further incentive for people to explore the entirety of the mall, without getting tired, do the sitting arrangements are placed in key center points before people begin a new route of shopping. Security is achieved by having a limited amount of entrances with top designer lines like Salvatore Ferragamo as to discourage those who might not afford such brands from moving too forward. Commerce attracts money and money attracts commerce. Newbury Street is a unique case in the sense that it impacts a very-high end residential area with the aesthetics and influences of a commercial zone. The design and integration of the first and basement floors through kitschy advertisement and colorful signs really inspires the commerce behind the street. More importantly, the usage of both floors, sometimes an even higher floor, for commerce parallels the high-rising effects of malls as to show variety and the same power dynamic between shopper and store. Newbury is one of the most exclusive residential areas of the city, so the street balances the influx of commercial exchange with the need for a tranquil residential life. You see that by the way streets are one-way as to prevent accumulation of traffic and the lack of mayor construction around (very in the horizon). Likewise, the strategic placement of trees along the sidewalks is designed to appeal to an aesthetic of naturalism that many residences appreciate in the green outside their second or third floor apartment. The setup of the street also alludes to the grand walkways of malls with ample space given for casual stroll, a relatively high quantity of sitting space whether it is public benches or café tables. The street still maintains its own with the presence of cars parked on the side, as well as the natural touch of trees on the outside, different factors than one would see inside a mall. Finally, Entrances to and from Newbury are also done in a one-way fashion as to maintain a circulation of traffic (especially since parking is so limited). Newbury is situated in a central location of town, next to prominent streets like Park and Boylston, but it still maintains its old town-commercial feel and if you look down the street, the building heights are very standardized. Newbury is one of the most desired places in Boston, and understanding its spatial analysis, makes it even more desirable.