1 10 85 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/b908852ff7511dd678009ad5da24e361.JPG 96b0fd881af1f8fb48e919f2bca8b630 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/4ea759d71d557f5f96be5c897eaacc99.JPG 982743b81ef6d981b952deacd049cbe7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Kelly Zhang Description An account of the resource In my sketches, I wanted to capture how the people in the area and lights in the mall shaped my experience—essentially creating “illusions” of what the spaces entailed. On Newbury St., stores were relatively removed from the street; many had stairs leading up or down to the entrance, creating a barrier between potential customers and the shop. Since I didn’t enter most stores, my perception of what kind of stores were there was heavily influenced by what people carried. For example, near ice cream stores, people strolled down the streets with giant ice cream cones, creating the sense that it was a dessert-heavy district. Further down the block, where there were more clothing stores, the presence of many shopping bags made me feel like I was in a mall. Upon referring to a list of Newbury St. shops, I realized that there were many more stores than I noticed, because the things people carried created an illusion that those objects—Ben & Jerry’s cones, bubble tea, Nike bags, etc.—were all that mattered. The Prudential center offered a very different atmosphere, because the stores were more prominently intruding on my experience. The first thing I noticed was that many stores had very white, fluorescent lights that felt artificial and almost obnoxious, in contrast to the open space on Newbury St. In addition, while on Newbury St. people carried their ice cream as they strolled leisurely along the street, people in the Prudential rushed back and forth with mostly shopping bags, and those that did have snacks, such as frozen yogurt, clumped together on the benches in the center of the mall. Compared to the open street, the Prudential felt more confined and unnatural, despite offering similar types of stores as Newbury St. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/b1e6032d4d493243dd3cc8610c789702.jpg d4cbcee79eefa86fd5bb7074c4365164 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/cab7f1a8afb6fe36b180edac26f5ff11.jpg 88963befd4995123ac681d6424551ec4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Renee Zhan Description An account of the resource In my sketches and observations of Newbury Street and the Prudential Center/Copley Mall, I was interested first and foremost in observing patterns of light and its effect on people’s movement and congregation. On my sketches, I tried to indicate areas of light and dark through value alone, but that was not enough to distinguish them clearly, so I used a light blue to indicate areas of light.It was a beautiful day when I went into Boston, 50 degrees and sunny, and I think that played a large role in the patterns of movement. On Newbury Street, people tended to walk in the light and avoid the shadows thrown by the buildings. In the Prudential Center, people tended to walk and sit in the areas of sunlight let into the building by the expansive glass ceiling. I wondered if the ceiling in the Prudential Center was created in this manner in order to take advantage of the natural draw of brightly lit space. I found it interesting that so many architectural elements of the Prudential center, an indoor space, seemed to be intended to create a feeling of an outdoor space while many architectural elements of Newbury Street, an outdoor space, seem to be intended to give a feeling of an enclosed, mall space. The glass ceiling and the multitude of potted plants in Prudential and the multilayered stairways and flashy window displays of Newbury Street work to create these contrasting images. Attempting to draw attention to this juxtaposition, I set up both of my sketches in a similar composition and perspective, and included these elements which I found striking. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/31b8b3e5de979f65c0f342dd98986291.jpg 60af0c915aa7d030a72b3ebb9c4f9f66 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/2f614365ab0ceb060170d6c190dae096.jpg a4d1b74dbe176207ad27999ffacebfb1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sarah Zaghouani Description An account of the resource Prudential (and Copley, to a lesser degree) attempts to replicate the experience of outdoor shopping/leisure—but in a sheltered environment. Prudential lets in a LOT of light. There is a preponderance of indoor greenery, ironically concentrated in the Huntington Arcade, which consists largely of banks and investment centers. Additionally, 101 Huntington Avenue, though it faces indoors, has a brick façade, much like one you would find on a public street, again giving the illusion of outdoor shopping. When one enters the walkway to cross into Copley, the walls are entirely transparent, and you can see that you are walking right over a major road intersection—giving you the feeling of being immersed in the city, while protected from the hustle and bustle. Additionally, at both the Shops at Prudential and at Copley Place, upon entering the buildings, you have to travel pretty high up on an escalator in order to reach the retail level. This immediately transplants you from the action happening on the urban streets at ground level to a more enclosed, peaceful, almost suburban community—where whatever you need, be it food, clothing, watch repair, the gym, or the bank—is all located in one covered, climate-controlled space and is easily accessible. At the same time, signage orienting you toward such Boston landmarks as the Hynes Convention Center, the Copley Mariott, or various iconic streets, all connected by the Prudential Center, is a reminder that you are still in the city. Additionally, like on city sidewalks, there are a number of benches lined along each arcade for people watchers and tired shoppers. Therefore, what is unique about the Prudential Center is that you find a suburban venue of respite in the midst of the city. Copley, while additionally an enclosed shopping mall that aims for integration into the outdoors, gives the feel of a much more rigid, high-end shopping experience. When you take the escalator up into the shopping area, immediately, the first store you see is Tiffany and Co. or Louis Vuitton, setting the tone for the rest of the shopping experience, and clearly indicating who has business shopping at Copley and who does not. or While the floors of the Prudential Center consist entirely of light-colored faux marble that invites one to wander around any which way, Copley is characterized by rich reddish marble with distinct borders and cobblestone-like demarcations that work together to lay out walking paths. Many elements of Copley’s interior design are gilded, and there is a noticeably warm, rich color theme. Besides the narrower walking paths, Copley also features lower ceilings and fewer places to sit than Prudential, suggesting a preference that shoppers actually shop instead of dilly-dallying. At the Central Court, however, which features a very high transparent ceiling, there is a return to emulation of the outdoors with an abundance of natural light and a ton of greenery, as well as a giant earth-toned abstract sculpture. Both Prudential and Copley integrate stores with unique, brand-specific storefronts into a singular building with a relatively cohesive design, giving both venues a more suburban feel. Additionally, both are anchored by large department stores: Saks Fifth Avenue, Neiman Marcus, Lord & Taylor. Larger entrances/facades and mini store-specific atria distinguish these anchors from other stores. Additionally, they are all found at different poles of the enclosure, so that shoppers end up passing through large portions of the mall to arrive at each. When a shopper enters a branch that contains one of these large department stores, the shopper can see the store all the way at the end of the branch, which is typically quite large. In the case of Newbury Street, it is immediately apparent that the space is commercial, as nearly the entire street is lined by window displays of clothing, shoes, accessories, what have you. At street intersections, there tends to be more sidewalk space, and lots of outdoor seating provided by cafes and restaurants, and so individual retailers and buskers often set up shop in that area. Like Prudential, Copley, and other enclosed shopping spaces, Newbury St. is also anchored, but not by department stores: rather, by Boston Public Garden at one end, and Massachusetts Avenue on the other end. There is no branching around a central arcade, in contrast to Prudential/Copley, rendering shopping at Newbury more inconvenient. It is interesting to note, however, that shoppers can plan accordingly if they observe that the most high-end stores are located at the Boston Public Garden end of Newbury St., and gradually become edgier/more urban as one approaches Mass. Ave. Additionally, though malls make for quicker navigation, at both malls and a setup like Newbury, visibility of shops ahead is greatly obscured, whether by turns at indoor malls, or by the trees that line Newbury. Therefore, there is the impetus to continue to walk and pass by stores in order to discover new stores. Another observable similarity between Newbury and the enclosed mall is the unique storefronts blended into a cohesive design; in the case of Newbury, this is largely 19th century brownstone. That cohesion deviates occasionally, as is illustrated in my sketch of Newbury, but quickly returns to a series of brownstone facades. It is interesting to note that larger, more well-known stores have extra sidewalk space and notably large, unique facades, much like the department stores in enclosed malls. An additional feature of enclosed malls that we mentioned, the element of almost suburban isolation, is also seen on Newbury. Compared to surrounding streets, Newbury feels quieter and more isolated from the hectic nature of urban life. Sidewalk spaces are bigger, and the space allotted to cars is narrower, placing greater importance on the strolling pedestrian. Additionally, the tall skyscrapers of the Back Bay area are largely hidden from view, peaking out occasionally. That, combined with the blending of Newbury St buildings into other residential buildings, especially toward the Charles River, gives the street a very suburban feel. There are also restaurants/cafes interspersed with shops, providing similar convenience to that of the mall, though there is a notable absence of other connected features that make Prudential and Copley so convenient, like banks, gyms, etc. Additionally, while enclosed malls have two or three discrete levels, on which all stores are located at ground level, adjacent shops on Newbury could be at, under, or above ground, reducing accessibility greatly. I came to realize that this is why I saw the most business at ground-level stores on Newbury—they are more easily accessible; this facilitates simply wandering it to have a look. Adding stairs makes a shopping trip more purposeful, and so I would guess that shoppers on Newbury tend to shop more decisively than Prudential shoppers. On Newbury, there is more of a strict emphasis on shopping and eating. As opposed to benches on the sidewalks, all sitting areas belong to some café or restaurant, encouraging eating for leisure. In enclosed malls, there are other places for people to hang out—benches, arcades, but often people are holding a drink in a Styrofoam cup or a take-out box—food for pleasure is not really a focus of the in-mall shopping experience. Exits from Newbury are located at street intersections, and differ based on which direction one takes. Exiting Newbury in the direction of the Charles River lands one in exclusively residential areas, while heading toward Copley gradually adds the hustle and bustle of urban life back into the scene. Newbury St. is perfectly situated at the crossroads of both scenes. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/645bf63c03bf490baa9270f2dc1ff451.JPG e9c101592274af818e477b691b0b3ecf https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/eb7ba57cd536eb70fedad12e11cc9032.JPG a29696c8d79d5bfaa66bf03e9ebf497e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource George Zachary Description An account of the resource Entering Copley Place through the Galleries of Copley Place is hectic, yet peaceful at the same time. Skyscrapers reach to the sky and cars hurried behind me as I walked across the open brick platform. While on the brick landing, I observed women riding bikes and individuals sitting on benches. This area is an escape from the business of the major roads and the rising buildings. It serves as a popular walking area and promenade. The Copley Place shopping mall is unique in that its traffic flows in circular motions. Like the entrance outside, there is an open landing and sitting areas. Shops line the edges of each floor, layering the inside of this magnificent structure. Lastly, the Boylston Arcade is a hall filled with high-end shops, which attracts many individuals to the well-lit glass structure. Unlike, the Copley entrance and the mall, the public area is a straight avenue of activity. Newbury Street, compared to Copley Place, is similar and different in term of its impact of space and activities that take place. Newbury Street is the iconic avenue in Boston and, on a sunny Saturday afternoon, is bustling with activity. The long straight road, unlike Copley entrance and Copley Place, is lined with shops as well as restaurants on the sidewalks coupled with views of downtown Boston in the background. Similar to Boylston Arcade, citizens pass in near single file masses through the Newbury Street shopping area, which seems hidden and quaint with trees and low buildings. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/aa45f0efec8ba689e13d87ea3e7a6f4d.jpg 563da99330ca1f654dc5591353e7e776 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/4482b2b0372bbb4ed5959568a418e2c4.jpg 0fc418703b032ff1382b1a80a98e877e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Julia Yu Description An account of the resource We entered the mall through the Dartmouth and Stuart Street entrance, where there is a set of revolving doors. (Every outside entrance/exit to the mall had a set of revolving doors, as did one side of each pedestrian sky bridge. I suppose this is to control congestion, should it occur in the mall.) The Copley Place shopping center was highly geometric in its design, with a lot of large cylindrical white supports arranged in triangular shapes (depicted in a kind of sectional way in my map, as I found them interesting). The mall had multiple levels, which seemed to have an effect on the amount of natural light that could reach the ground floor (where we walked). I thought this was handled most interestingly in the area with the waterfall. It was an open space shaped like a polygon with many sides. Looking up, you could see one floor with more shops as well as a level above it that seemed just to be decorative glass. Each floor was shaped slightly differently so that an upper floor did not overhang the one below it so as to restrict its light. Mall patrons, however, did not seem to be utilizing the space as an area to pause - there was a strange smell, perhaps from the coins thrown into the waterfall, that was present, and people did not seem to want to linger on the benches. The Prudential mall, being only one floor of shops, was much more generous with its light. Even the transition between the two malls was distinct; Copley had a dark hallway that ended in a lit area, almost drawing us into the pedestrian walkway that led to the Prudential mall. It instantly felt different - there was a great deal of lush greenery that created almost a greenhouse feel. The pedestrian traffic was also much greater in this area. In both buildings, the floor tiles had a distinct pattern - a lighter tile in the middle of the walkway, and a darker tile on the edges. This might be to guide mall patrons towards the middle of the walkway. The starkest difference between the two areas was definitely the light - the Prudential mall was much better lit with its pitched glass roof. Newbury Street had a much more particular demographic than the mall, which seemed fairly diverse. There were fewer very old and very young people, and people were predominantly white or Asian. We assumed that the upper levels would be largely residential; when we climbed up a fire escape for a roof view, however, we found that the upper level of one building was actually some kind of fashion school office. In my map we only marked the clearly residential buildings as residential; some of the buildings are left uncertain because we thought they might be some kind of gallery or office space. All of the street-level entrances were commercial, but only one large business (Cole Haan, on the far right) seemed to occupy the upper levels as well. Similar to the mall, all of the businesses could be accessed from one level. The sidewalk was very wide, as was the street, which had unidirectional traffic. It seems in some ways that the Prudential mall is imitating Newbury Street and not vice versa, as it is planted in a similar way. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/2f1c71edafc396cf94b891b8788001ae.jpeg eb8ceb4fa9a574a96bbe31bda9df3008 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/8b1f49a184ce28bc34602959fafa7349.jpeg c227cefd0aa8066490d27004a451c274 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Gloria Yu Description An account of the resource Copley Place was obviously more high-end than the Prudential Center—which was noticeable through the material that was used and the spaciousness and lightness of the interior. The furnishings of Copley place were either white marble for the hallways between stores or red-brown marble for emphasis in resting areas. It was very brightly lit with a luxurious gold light, with the stores lit especially brightly. The ceiling of Copley Place was very high and the space felt very open, with numerous floors visible from the first floor. They were aesthetically stacked on top of each other, almost evoking a sense of awe. Things did not feel crowded or cramped because the ceiling was so high, and the space very open—the hallways were very wide and the resting area was very spacious, with multiple benches. The ceiling was made entirely of glass, which also added a natural sense of light to the mall. It was a place that one could spend a long time in without feeling stifled. The attempts to add nature or greenery was visible—with potted plants placed along the halls and throughout the floors, with the resting area boasting a wide are of greenery and even a waterfall. This was pointedly different from the Prudential Center, where immediately the passageways were much narrower, and I found myself having to move aside for people. The ceilings were much smaller, the shops much closer together, and I felt a bit claustrophobic. The interior was a more simple white and beige, and the ceilings lower. There was still an attempt to incorporate nature into the interior, but this area was a little removed from the shops, whereas in Copley, it was incorporated into some of the bigger brands. This could be that for Prudential, since it is less high-end than Copley, they want shoppers to actively purchase rather than rest in the middle. The entrance to Copley Place was large and made of glass, with almost a plaza like area outside with statues of horses. Despite the numerous chairs outside, no one was lounging out in the chairs, which also seemed to denote its status. Newbury Street, despite being outdoors also was similarly set up like the indoor shopping districts. The elaborate buildings are all uniform, with some large shopping windows, which display products. There were many sub-basement areas where many cafes and restaurants and outdoor seating spaces were placed to maximize space. A building, made up of three-ish smaller buildings repeated itself down the street, with trees placed regularly, and some of the sub-basement spaces fenced with shrubbery, much like how little spruces of nature was incorporated into the shopping malls. The street however feels a little different from a shopping mall in that the buildings seem like residences. It feels more like a boutique that maintains independence from the other stores and business alongside it, because it seems to have its own independent space, although the buildings are similar. The buildings are also not very modern, and we tend to associate shopping malls with modern furnishings instead of stone embellishments and red-brick, which allows us to somewhat disassociate Newbury Street from a traditional shopping mall. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/25b0a3ec029830ef2825ec0d6f8b42ac.pdf 4c54a14debb7afd0c259ddc793908dbe https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/d86dfd0c847a7701ab186ca00c37ef2c.pdf 83b3fbf1ba8c1a2a34958d957b499e25 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Spencer York Description An account of the resource Copley Place/Prudential Center Malls I think that the physical space and shape of the connecting malls makes the area seem much larger than it actually may be. This is because it is largely just one long hallway that connects through three buildings. Although the space is not necessarily wide, it is long and tall and therefore gives the perception of a much larger building. This also has to do with the connectivity of the buildings through the pedestrian bridges. The buildings seem to be one rather than separated because you do not have to walk in and out to get from one to the other. However, the entrances and exits to these bridges emulate those of exits to buildings in the sense that they are nearly entirely revolving doors, something very common these days at the entrances/exits of buildings. Another thing that I noticed is that the space is not very handicap accessible. There are lots of little stairs to get from one place to another, escalators, and other handicap challenging obstacles. Other than that, the space is quite open and inviting. The use of tile and limestone as well as bright colors initials a comfortable, pleasant feel of luxury as you make your way past endless designer stores. The long hallways that make up these malls are broken up into smaller sections by larger spaces often shaped as geometrical hexagons. These spaces serve as sitting areas, places for kiosks, food, and other things in order to make you feel like the space is in fact not one large, never ending hallway. Newbury Street There are several aspects of Newbury Street that reveal it as a commercial space, other than the simple fact that the street is lined with commercial retailers. The first I would say is the number of cars that are parked along the street at any given time and the number of people walking around that goes hand and hand with the cars. The large number of cars tells you that this is not a residential area because it is simply too busy to be one. Large numbers of people do not go and hang out in a living community, the hang out where there is fun to be had through a wide variety of things. Another way the area screams commercial is the width of the streets. The wide streets are there to serve the flow of large crowds, something not found in residential areas because there is no need for them. Another aspect is the vast number of small restaurants that line the street with their outdoor, hangout-vibe seating. These restaurants allow people to spend more time shopping without leaving the area to search for meals, increasing the flow of people per day. None of these are unique aspects to have, however. Copley Place/Prudential Center Malls had nearly all of the same characteristics, but the fact the Newbury is located outside sheds the feel of your average mall. Compared to the mall, the entrances/exits to Newbury are very open, as should be expected. There are no restrictions on who can enter or exit and enjoy what the street has to offer. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/02f4219191e5129b62bb70adc7eb50d4.pdf 877eec5e49b349c62489d3db8dbb8b0f https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/711e7b7be9667526b3e2ecf44dd5d9a2.pdf beeeeb0bd9bd8b865d2af8a2a4e079f1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Robert York Description An account of the resource The shopping malls of Copley Place and the Prudential Center are very focused on aesthetics as a part of the experience. The area is bright, clean, and certainly not made of cheap materials. As shown in the sketch, the malls have a definite flow to them through large corridors, with smaller walkways branching off to stores and other amenities. There are many changes in elevation throughout the long chain of malls, most of which take visitors to higher elevations allowing for better views of the city when looking outside (including the pedestrian bridges). The malls act mostly as a location for people to shop, but there are also many restaurants and larger social areas for leisure, rather than just walking from store to store. The entrances to the mall sit back further from the street and are made to look grand, and demand a stronger presence on the streets of Boston. While my sketch only shows the large main corridors of the malls, the configuration seems to be main walkways lined with stores, punctuated by larger social gathering areas, restaurants, and cafes. This configuration allows for a balance between the fast paced consumers and those who go there to relax and be social. Newbury Street has a few characteristics that reveal its commercial nature. First of all, unlike the residential buildings along the streets of Boston, the first 1-2 floors of the buildings on Newbury are occupied by stores, mostly with a lot of glass to allow window shopping and to display their inventory. There are also small sitting areas outside of many of the buildings, giving pedestrians and consumers a place to sit, relax, and socialize while still being within the commercial space. Another characteristic is the the sidewalks are much wider than many other streets, allowing for the increased foot traffic that a commercial space would have. Like the stores in Copley Place, the window displays in the shops on Newbury are meant to draw people in, and the close proximity of all the stores replicates the dense nature of a shopping mall. Newbury Street is a part of the larger grid that makes up much of Boston, allowing for easy access from many locations. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/0be8a44e69c60d412e5e9c7279f833b9.JPG cac3a6f580edde40659d4988a0ac2402 https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/59545b2c893be49a853d7253e7deed30.JPG fc607a32a6294a3e15d80108cb9d0a69 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Kate Yoon Description An account of the resource In both Newbury Street and the Prudential Center, the store (commercial space) and the space outside of it are mediated by a storefront. The open, protruding nature of the storefront expose the commercial space to the passersby and display the products on sale; this is the primary design feature that shows the commercial nature of the store to passersby. On Newbury Street, the storefront and sidewalk is separated by an ambiguous space that is neither commercial nor public. The store is separated from the sidewalk by a physical distance of a few meters, and there are separate paths leading up to the doors of each store with a staircase leading to the door. This means that the individual must intentionally make a “commitment” of walking those few meters in order to enter the store. The storefront is elevated, adding to the sense of distance between storefront and sidewalk; there is sometimes even a fence between the two spaces. People rarely linger in this middle space (colored gray in my diagram) unless they are walking to get inside the store. From the viewpoint of the pedestrian, commercial elements stand out and invite one in (such as through the open storefront or the a-frames), but they are not intrusive and require a decision or commitment to engage in consumerist behaviors. However, in the Prudential Center, no such ambiguous middle space exists between the storefront and the rest of the space; the open storefront is in direct contact with the public space of the mall. In fact, the public space of the mall is not truly public, because everyone is a potential consumer and the entire mall is set up around the stores and storefronts; in this sense, even the walkways of the mall are “gray spaces” rather than true public spaces. As a result, people are evenly dispersed through the entire space because there is no extra commitment to entering a store. Another interesting difference between Newbury and Prudential is the spaces where people sit; whereas on Newbury Street, people take any possible space (such as elevated areas on the sidewalk or in front of trees) to sit, the benches are the sole and designated sitting space in the mall. In this setup, people are continually engaged in an activity such as shopping or walking ahead. https://s3.amazonaws.com/atg-prod-oaas-files/usworld29/original/1e4f7af9fd3f636fc408c8e2c8d1409e.jpg 7fab8ceb2cd9751195310a13aa0a8a06 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sketch 2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Scarlett Yin Description An account of the resource Interior v.s Exterior The Prudential Center is a complex that decorates the interior as exterior. Glass ceilings, tropical trees and roof gardens all yield a sense of organic nature within the artificial world. The glass ceiling is especially interesting for a shopping mall because normally owners wouldn't want customers to notice the time in reality so as to immerse themselves more (and spend more money) in the mall-world. On the other hand, shops along Newbury Street are mansions whose design has a clear boundary between interior and exterior: roof is not transparent, plants are outside, streetwalkers see only models in the window but no further into the shop, etc. Social Boundary: Top v.s Down The Prudential Center uses height and levitation to delineate the unspoken "class." I circled three levitation - one elevator at the Boylston gate next to Gucci store, one staircase to luxury store Saks Fifth Ave, one gateway to premier cuisine Top of the Hub - in red circles. These design partition social boundaries. The Newbury shops, on the contrary, focus on digging down. A typical shop would have a basement level that serves as a bar, a restaurant, or a bookstore. In line with these mansions' essence as "private territory", Newbury shops deliver a sense of social intimacy. Function Boundary: Mixed v.s Single The Prudential Center mixes a variety of clothing, lifestyle, restaurant and entertainment places organically in its floor plan. They also have little cart selling cellphone cases, hats and local souvenirs in the center of the pathways. There are also resting seats and open snack/dessert space scattered in public area. The Newbury shop, restricted by its much smaller room, endorses one function to one space - for example, clothing shop on the first floor and bar in basement. On the other hand, The Prudential Center restricts all staff area to the customers, while at a Newbury shop, customers see or even interact in the office area. This brings the notion that the Prudential Center (and shopping malls in general) is a "stage" where every shop on set is trying to create a compound experience, ideally a virtual reality. Customers are invited to the virtual reality by the design itself; other customers are also merely experiencers. The Newbury shop (and other street-side shops) gives customers more free will and independence as they browse in-and-out hopping different stores; the design itself is not as seamless and coherent as in the shopping mall. Yet in this case, it is the pedestrians that are coming and going on the street serve as "actors" that complete this commercial experience.